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true strength - from the ground up

"For runners, the feet are more than a key part of our strength. Everything starts with them. They set the stage, good or bad, for the whole leg, and we want to set a very, very good stage."  - Eric Orton - The Cool Impossible
  • ​Foot strength exercises to catapult performance, combat injuries, and transform technique
  • A total-body strength program aimed at creating an athletic running body
  • Step-by-step run-form coaching for performance enhancement and lifelong healthy running
  • A run-training program providing the building blocks for endurance, strength, and speed
  • No-nonsense nutrition strategies for performance, health, and the ultimate running body
  • Visualization and mind-training tactics to run and live the Cool Impossible
  • And much more…
“This is by far one of the best training books of the past decade.”
- Competitor Magazine
Order links:​
Amazon | Barnes & Noble | Penguin | Indie Bound​

You Can Run 100 Miles on Marathon Training
Ultra coaches Eric Orton and Jason Koop on the importance of strength and speed over mileage
By: Erin Beresini, Outside, Oct 7, 2015
Check out Eric Orton's advice in the October issue of Outside magazine.
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